Shapeways will be hiring engineers (AKA pre-press technicians), machine operators, and fulfillment staff to support a new 3D print shop in New York City that can produce up to 5 million objects yearly. At a low-ball estimate of $10 each that’s a $50 Million business. We’re guessing each object we’ll probably sell for closer to $20.
To learn more about the new factory, check out this article on Fast Company. It reminds us of 2D digital print facility. The equipment even looks like a production digital print device (Indigo or Xeikon maybe?)
Seems like there is too much money on the table for traditional printing companies to ignore this market much longer.
Want to learn more about 3D printing and how to add the capability at your company? CONTACT US.
As I was walking around the GraphExpo show in Chicago last week, one nagging thought kept recurring. What’s different from last time I was here? Sure there were a few new software players and some new digital presses, but really, what had changed since the last time I was there in 2007? Nothing really revolutionary. Pretty much every program, every device, and every finishing solution was dedicated to putting ink on paper. While I’m not ready to argue that print as an overall business is dying, some of the killer applications I saw in 2007 are either dead or on life support. Software manuals? Digital. Statements? Paperless. Just this week in fact, Newsweek announced that they’re going to a digital-only format after 80 years as a printed magazine. What is the industry’s plan for a future with even less print?
I spent a lot of time talking with vendors like Lexmark and HP. I asked how they were doing in light of their companies overall performance and their respective decisions to exit the desktop inkjet printer market. Most seemed to feel insulated from that side of the business. In fact the production people at HP gave me the impression that they were one of the only shining stars inside the company. I sat in their booth wondering how long that tugboat could drag the barge behind it. They’ll need to pivot soon or get ready to join Kodak on death row.
Then today I read this fascinating piece on how 3D printing could save HP. It seems like a natural pivot for them. They’ve got the infrastructure and experience of producing devices on a large scale. They understand the consumable side. They’ve got an extensive distribution network. They still spend a ton on R&D and could easily redirect some of it or acquire one of the many smaller startups that have taken an early lead in the 3D market.
The market is developing rapidly and it seems new applications are being announced every day.
To reach scale rapidly, a lot of infrastructure needs to be developed. So maybe the bigger question is, what could HP do for 3D printing? With their considerable experience in development, design and packaging, they could certainly help better “productize” 3D printers for the home market. With considerable technical and marketing resources they could help simplify the software, mainstream awareness of the technology, and flush out applications for its use.
In today’s market where people are launching businesses at a record pace – many more out of necessity than as a sideline – speed to market is essential. Most entrepreneurs don’t have the resources or the time to bother with traditional methods. They look for solutions that get them to the finish line faster.
Consider this example of Day2Night, a shoe retailer that allows women to change out the heel of their shoes to match the occasion. Pretty slick idea. To get the business off the ground the owner, Candice Cabe is using 3D printing to create prototypes of the heels she plans to sell. It’s an important step (pardon the pun) that could save significantly vs. committing to production before the product is tested. Also, it’s important to note that Ms. Cabe funded her company with Kickstarter, a crowdfunding web site that now requires project creator’s to demonstrate working prototypes of their product.
While 3D printing is still too expensive for mass production, Ms. Cabe has also found it useful for beta testing and getting consumers to try her product. Certainly she’ll use the feedback she gains to improve her product before going to production, and also use it in her marketing messaging. We can only assume that consumer reviews will be as valuable to her company as they are to others when attempting to convert new customers.
Do you have an innovative client that’s trying to launch a new company or a new product? Maybe they could benefit from this emerging technology. If you’d like more information on 3D printing and how you can incorporate it as a capability, CONTACT US today.
This article from Jon Evans on TechCrunch does a great job of explaining why printers should be thinking about how and when they will offer 3D printing capabilities. To quote Mr. Evans, “3D printing is going to be too important to be a home-hobbyist endeavour: instead it will explode from a hacker novelty to a fundamental part of our collective economic infrastructure.”
While we don’t agree that there is no place for home 3D printing – there is, we think that like 2D printing, there will be different output workflows for different needs. 3D web-to-print and home 3D printing will continue to grow, but there will also be applications that require consultation with an expert and advanced finishing capabilities – services that traditional print shops provide today.
Traditional printing companies have an opportunity to participate and benefit from this emerging technology. If you’d like more information on 3D printing and how you can incorporate it as a capability, CONTACT US today.
An new article appearing on Slashdot, and verified on Wired.com states that 3D printer manufacturer, Stratasys, is revoking the lease and repossessing the printer belonging to Cody Wilson. In case you didn’t know, he’s the guy behind the Defense Distributed project to 3D print a gun. According to New Scientist, Stratasys cited his lack of a federal firearms manufacturing license as their reason, adding that they don’t knowingly allow their printers to be used for illegal purposes.
Some have tried to make the connection that this is no different than a copier company repossessing their device when someone is caught counterfeiting. That would be a valid argument except it’s not illegal in the USA to make your own firearm. A manufacturing license is only required if you plan to sell or distribute firearms. Mr. Wilson’s project never intended to manufacture firearms for sale or distribution, only for personal use.
As printers we have to comply with many laws including copyright and counterfeit, but we live in interesting times when a device can be repossessed by the lessor simply because they object to the content it is legally being used to produce. We’re guessing this will end up in court, and the outcome could have implications to anyone leasing their equipment.
Formlabs posted this project to Kickstarter yesterday with the hopes of of securing $100K in funding. In less than two days it has already received over $800,000 from more than 550 backers. With 28 days to go, this project may set a record. Their device, the Form 1 Professional 3D printer ups the quality of desktop 3D printing significantly, with a resolution similar to professional systems costing $30,000 to upwards of $1 million.
It took years for digital printing to reach a quality comparable to offset, in large part because few companies were innovating in that space. Crowdfunding changes the game significantly, allowing multiple small companies to innovate and bring their products to market with unmatched speed. With quality improving so rapidly, one has to wonder how long it will be before they reach production speed. What took companies like Xerox, HP and Canon years to accomplish, is happening now, in this space, in mere months.
For more information check out this post from TechCrunch.
Do you work with a brand that has a well known mascot? Here is a great application for 3D printing. Cubify.com is working with Google’s Android team to produce personalized Android figurines. The site allows you to fully customize your Android with 3D accessories and 2D stamps, then order a 3D printed version of your creation. Can you imagine how many passionate brand advocates would purchase one of these for their desk or office?
Since this site works on behalf of the printing industry we should also note that Cubify.com is a consumer-oriented, web-to-print site that has already produced THOUSANDS of 3D products, on demand. Sound familiar?
If you’d like more information on 3D printing and how traditional printing companies can incorporate it as a capability, CONTACT US today.
Within a week two different manufacturers of 3D printers announced they will open retail locations where customers can see their products in action. First, MakerBot announced it would open its first retail location in New York City in conjunction with the launch of its newest product – the MakerBot Replicator 2 Desktop 3D printer. Then Deezmaker, another maker of desktop 3D printers announced it would open its first retail location in Pasadena, California.
While both manufacturers have cited retail stores as a great way to demo (and sell) their products, its almost a given that they will also sell products manufactured on their devices. So, it’s likely that the first 3D print shops have just opened for business.
What could this mean for the 2D printing industry? For traditional printers this could be a huge opportunity to expand into a new and growing market. While the mechanics of 3D printing are certainly different than digital printing, the process is essentially the same. A file comes in and a product goes out. Who better to manage that workflow than a printing company? There will be a learning curve, but as the technology improves and processes are reduced to practice, 3D printing could provide traditional printers with access to a whole new market, injecting life into an industry that’s seen its share of decay over the last few years. We think that’s an opportunity worth pursuing.