Tag Archive | crowdsourcing

3D Printing is the Fast Track to Innovation

Many in the industry consider prototypes the primary or, “killer” application for 3D printing. Why? Because new products are typically designed using 3D software, they’re also “print ready,” making them low hanging fruit for anyone with a 3D printer. But because of 3D printing, more prototypes are also “production ready.” The prototype is the product! This allows people to disrupt the traditional product innovation process, making 3D printing a fast track to innovation.

Industry insider and MakerBot CEO, Bre Pettis certainly drinks the kool-aid. He says,

“Makerbot is an innovation company.” We innovate ourselves to empower other people to innovate. Our mission is to jumpstart the next industrial revolution.”

How exactly does 3D printing help people innovate? By flattening process and removing upfront cost.

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A Future So Bright You’ll Need 3D Printed Shades

ProtosThe 3D print-for-pay market is set to explode. Recent advancements in 3D printing, fueled in part by investment from crowdfunding initiatives, are creating a demand for 3D printed objects. Not only are consumers purchasing 3D desktop printers for home use, they’re paying others to print on their behalf, locally at 3D print shops, and online via web-to-print (W2P) sites. An entire industry is being developed to support this demand, creating opportunities from creation to delivery. I’m so bullish on this market that I recently created a blog to cover it and promote its growth.

In 2008, I had the opportunity to partner with the University of Cincinnati’s College of Business and guest lecture a group of undergraduate students. We tasked an Internet Marketing class with developing niche websites that would sell printed products to consumers. The class broke into groups, developed their pitches and shared with the group. We voted and the group elected to move forward with a site that would allow consumers to design and order business card-sized mini resumes. We determined what platform we would sell on, how we would market the site, and how we would produce our product. All we needed was financing.

Crowdfunding has the potential to remove the financial barrier – especially for those in the 3D printing business. Crowdfunding projects can be created quickly and inexpensively, often requiring little more than a working prototype and a kick-ass video. Those economics get even better when your prototype IS your product, as is the case with items printed on demand, in 3D. Several 3D printing projects have already successfully funded on crowdfunding platforms like Kickstarter and Indiegogo. Even though most of these are related to 3D hardware and software, they’ve paved the way by creating a lot of buzz and educating potential backers about the technology.

Which leads to a thought…maybe there’s a formula here for creating new 3D web-to-print sites?

CROWD + 3D PRINT APPS = NICHE WEBSITE IDEA FACTORY

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