Many in the industry consider prototypes the primary or, “killer” application for 3D printing. Why? Because new products are typically designed using 3D software, they’re also “print ready,” making them low hanging fruit for anyone with a 3D printer. But because of 3D printing, more prototypes are also “production ready.” The prototype is the product! This allows people to disrupt the traditional product innovation process, making 3D printing a fast track to innovation.
Industry insider and MakerBot CEO, Bre Pettis certainly drinks the kool-aid. He says,
“Makerbot is an innovation company.” We innovate ourselves to empower other people to innovate. Our mission is to jumpstart the next industrial revolution.”
How exactly does 3D printing help people innovate? By flattening process and removing upfront cost.
In today’s market where people are launching businesses at a record pace – many more out of necessity than as a sideline – speed to market is essential. Most entrepreneurs don’t have the resources or the time to bother with traditional methods. They look for solutions that get them to the finish line faster.
Consider this example of Day2Night, a shoe retailer that allows women to change out the heel of their shoes to match the occasion. Pretty slick idea. To get the business off the ground the owner, Candice Cabe is using 3D printing to create prototypes of the heels she plans to sell. It’s an important step (pardon the pun) that could save significantly vs. committing to production before the product is tested. Also, it’s important to note that Ms. Cabe funded her company with Kickstarter, a crowdfunding web site that now requires project creator’s to demonstrate working prototypes of their product.
While 3D printing is still too expensive for mass production, Ms. Cabe has also found it useful for beta testing and getting consumers to try her product. Certainly she’ll use the feedback she gains to improve her product before going to production, and also use it in her marketing messaging. We can only assume that consumer reviews will be as valuable to her company as they are to others when attempting to convert new customers.
Do you have an innovative client that’s trying to launch a new company or a new product? Maybe they could benefit from this emerging technology. If you’d like more information on 3D printing and how you can incorporate it as a capability, CONTACT US today.