Tag Archive | retail

How 3D Printing Could Save an Industry

Yesterday I read a piece from Marc Lefton in AG Beat, entitled “How to Take Advantage of Print Media While They Still Exist.” I was struck by a number of thoughts. First, I thought how inflamatory the title would have been even a couple of years ago. Second, as I read into it, found myself questioning Mr. Lefton’s assertion that businesses can get a better rate of return by advertising in local newspapers than online – been there tried that, and didn’t like the result.

The biggest chord struck for me in the article though, was his explanation of the “Newspaper Business Plan.” It imagines someone pitching the concept and current process of publishing and distributing a newspaper to venture capital.

“Our plan is to take yesterday’s news, quickly create a beautiful “layout” with computer software and designers working day and night, then print millions of copies overnight in a huge printing plant using millions of dollars in equipment. We’ll then send these “newspapers” to distribution points all around the city. From there, we will utilize an army thirteen-year-old boys on bicycles who will distribute the newspapers door to door in their neighborhood after school in exchange for gratuities from our customers so they can go buy Topps baseball cards, Silly String, and Now-N-Laters. And we’ll support the whole thing with advertising. We think printing last week’s help wanted ads and apartment listings will be a surefire revenue driver!”

Don’t to forget yesterday’s sports box scores and winning lottery numbers, right?

Then I started thinking, how would this script look in another scenario? Maybe statement billing?

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Why 2D is Like 3D Printing – a Counter-Rant

[ALSO APPEARING ON TECHCRUNCH]

I recently read an article on TechCrunch by Jon Evans entitled, “3D Printers Are Not Like 2D Printers.” While I would agree with the title (obviously the two devices don’t serve the same purpose), I don’t agree with argument Jon makes for why 3D printing is not like 2D printing.

His primary argument is that 3D printers make “stuff,” while 2D printers disseminate information. I’d counter that argument by pointing out that packaging, boxes and other forms of dimensional print not only provide information, but serve as containers – stuff that holds other stuff. Jon’s point is that “our relationship to stuff is thoroughly, extremely, fundamentally different from our relationship to information.” I would agree noting that with some amusement that kids sometimes play with the box more than the toy because they perceive the box as more interesting stuff.

More importantly to me however is the implied assertion that 3d printed “stuff” doesn’t or can’t disseminate information. Consider for example, the 3D printed, customizable Android figurines currently for sale on Cubify.com. Other than to promote the brand, what purpose do they serve, and with the obvious exception of an extra dimension, how are they really any different than a poster or wall graphic of a customized Android figure?

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